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  2. McCormick Magic Diamond - Wikipedia

    en.wikipedia.org/wiki/McCormick_Magic_Diamond

    The model involved four key elements or players, with mirrored strategies for their interactions. Each element will have a "mirrored" strategy, in which the way in which it imposes or aids insurgency is one image, and where the way that it interacts with counterinsurgency is the reflection.

  3. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  4. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.

  5. Counterinsurgency - Wikipedia

    en.wikipedia.org/wiki/Counterinsurgency

    Counterinsurgency (COIN, or NATO spelling counter-insurgency [1]) is "the totality of actions aimed at defeating irregular forces". [2] The Oxford English Dictionary defines counterinsurgency as any "military or political action taken against the activities of guerrillas or revolutionaries" [3] and can be considered war by a state against a non-state adversary. [4]

  6. Marketing decision support system - Wikipedia

    en.wikipedia.org/wiki/Marketing_decision_support...

    A MKDSS is used to support the software vendors’ planning strategy for marketing products. It can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products. [4] This helps determine the firm's marketing mix for product software.

  7. Applying a Counterinsurgency Strategy to the Drug Problem - AOL

    www.aol.com/news/applying-counterinsurgency...

    In Afghanistan, he was a contractor, working on a wide range of issues that included counterinsurgency and counternarcotics work. Going from the apparent success of the surge to the apparently ...

  8. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  9. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [ 2 ]