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Fenty Beauty LLC (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became in high-demand upon its first release. The original foundation launch included 40 shades, and has since expanded to 50.
e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California.It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [3] Items include bath and skin-care products, mineral-based makeup, professional tools, [4] eyeliners, lipstick, glosses, [5] [6] blushes, bronzers, brushes, and mascara, among others.
The first mainstream brand, Bloom, signed on in 2002. [6] Clarins signed on in 2006. [7] The company had a $2 million turnover by the end of 2010. [8] In 2014, the company secured a deal with Estee Lauder Companies to become an authorized agent for Clinique, Bobbi Brown and Estee Lauder brands. [9]
Ivory's first slogan, "It Floats!", was introduced in 1891. The product's other well-known slogan, "99 + 44 ⁄ 100 % Pure", which was in use by 1895, was based on the results of an analysis by an independent laboratory that Harley Procter hired to demonstrate that Ivory was purer than the castile soap available at the time. [6] Ivory Soap, 1800s
It is typically used to mix multiple shades of grey or grey with another color to produce a muted shade (e.g., heather green), but any two colors can be mixed, including bright colors. A mixed fabric color is achieved by using different colors of fiber and mixing them together (a good example is a grey heather t-shirt).
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