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Amidst the ensuing controversy, critics blamed Bud Light's new vice president of marketing, Alissa Heinerscheid, as responsible for the brand's move. Heinerscheid, who became a vice president at the company in July 2022, stated that her goal was to evolve the Bud Light advertising to make it more inclusive, [ 20 ] and to move it away from its ...
But Heinerscheid’s immediate future at Bud Light has now been cut short. The executive became the first woman to lead Bud Light in the brand’s 40-year history and was recognized by Ad Age in ...
Ahead of Memorial Day, it offered big rebates on Bud Light as well. The marketing shake-up continued in July as the company said it would lay off 350 employees, or around 2% of its U.S. staff.
Parent company Anheuser-Busch reshuffled the executives overseeing Bud Light, with Allen taking over for Alissa Heinerscheid, Bud Light’s former vice president of marketing, who was placed on ...
Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.
Anheuser-Busch InBev’s US Chief Marketing Officer is stepping down after the company reported a slump in Bud Light sales, as the ongoing backlash against the beer continues.
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Anheuser-Busch, the maker of Bud Light, confirmed this week is laying off hundreds of positions across its U.S. corporate staff. In a statement to The Associated Press, the beer maker said the ...