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Hime gyaru [37] also known as 姫系 (hime kei), is one of the more flamboyant and expensive styles of gyaru; it is considered essential to buy clothing from pricey brand names such as Jesus Diamante, La Parfait or Princess Melody or from the cheaper brand Rosy future.
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Ganguro (ガングãƒ) is an alternative fashion trend among young Japanese women which peaked in popularity around the year 2000 and evolved from gyaru.. The Shibuya and Ikebukuro districts of Tokyo were the centres of ganguro fashion; it was started by rebellious youth who contradicted the traditional Japanese concept of beauty; pale skin, dark hair and neutral makeup tones.
Comme des Garçons garments on display at the Metropolitan Museum of Art. Although Japanese street fashion is known for its mix-match of different styles and genres, and there is no single sought-after brand that can consistently appeal to all fashion groups, the huge demand created by the fashion-conscious population is fed and supported by Japan's vibrant fashion industry.
The term is not used by the girls it refers to. They call themselves gyaru (ギャル), [7] a Japanese pronunciation of the English word "gal". [6] The term gyaru was first popularized in 1972 by a television ad for a brand of jeans. [8] In the 1980s, a gyaru was a fashionably dressed woman. [8]
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- 1663 West Lane Avenue Space D-10, Upper Arlington, OH · Directions · (614) 485-0712
www2.hm.com has been visited by 100K+ users in the past month