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The original concept for the Blue Light Special was a limited-time offer to sell slower-moving merchandise. [44] The sale was first introduced in 1965 [45] and was retired in 1991. [46] Starting in the 2000s, Kmart would repeatedly bring back the Blue Light Special. This was done first in 2001, but was discontinued again in 2002.
Attention, Kmart shoppers, the end is near! The erstwhile retail giant renowned for its Blue Light Specials — featuring a flashing blue orb affixed to a pole enticing shoppers to a flash sale ...
Known for their iconic "blue light deals" that enticed in-store customers to a flash sale with a gleaming blue orb, Kmart has held a special place in the hearts of so many shoppers across the U.S ...
Blue Light Special. The once unstoppable retail giant and pioneer of discount shopping opened its first store in 1962 in Garden City, Michigan.. By the 1990s, with its famous “Blue Light ...
Walmart opened its first store in 1962 in a market where Kmart had been the dominant player using a high-low pricing strategy. [5] Kmart's signature "blue light special" is an example of in-store advertising used to promote a temporary discount as part of the high-low pricing strategy.
Zayre stores featured frequent flashing light 15-minute specials with live/recorded public address announcements meant to build excitement and drive traffic to specific departments, similar to Kmart’s Blue Light Specials. Zayre's slogan in the 1960s was, "Fabulous Department Stores", followed in the early 1970s with, "Compare... you can't do ...
But at this all-but-last outpost of a company once famed for its “Blue Light Specials," only an occasional shopper pops in, mostly out of curiosity or nostalgia, then leaves after buying little or nothing. "I hadn’t seen Kmart in so long,” said Juan de la Madriz, who came to the shopping center on a recent weekday to buy dog food at PetSmart.
Attention Kmart shoppers: The struggling discount chain is bringing back the 'Bluelight Special.'