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  2. Legal advertising - Wikipedia

    en.wikipedia.org/wiki/Legal_advertising

    Law firms are also vying to hire top-level marketing and business development executives". As another sign of the emergence of legal marketing, at least 20 Am Law 200 firms brought on new chief marketing officers in 2021 and salaries for in-house legal marketing pros in major markets have increased by as much as 20 percent since 2020. [48]

  3. Rebranding - Wikipedia

    en.wikipedia.org/wiki/Rebranding

    Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]

  4. Law practice optimization - Wikipedia

    en.wikipedia.org/wiki/Law_practice_optimization

    LPO marketing may comprise both the development and the marketing of Internet presence for the law firm. If the law firm has yet to possess its own website, then the LPO company will take care of the purchasing of a domain name, the creation of a suitable website and finally the internet marketing of the website through various channels ...

  5. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers, a brand name is a "memory heuristic": a convenient way to remember preferred product choices. A brand name is not to be confused with a trademark which refers to the brand name or part of a brand that is legally protected. [68]

  6. Naming firm - Wikipedia

    en.wikipedia.org/wiki/Naming_firm

    A naming firm is a type of marketing service that specializes in the linguistic art and science of product and company onomastics. [1] [2] [3]Naming firms develop brand names and product names that are typically categorized as evocative, descriptive, invented or experiential. [4]

  7. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  8. AOL Mail

    mail.aol.com

    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  9. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers & Marketing managers may try to control the brand image. [2] Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates.

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