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  2. Qualitative research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_research

    Research interviews are an important method of data collection in qualitative research. An interviewer is usually a professional or paid researcher, sometimes trained, who poses questions to the interviewee, in an alternating series of usually brief questions and answers, to elicit information.

  3. Data collection - Wikipedia

    en.wikipedia.org/wiki/Data_collection

    Data collection or data gathering is the process of gathering and measuring information on targeted variables in an established system, which then enables one to answer relevant questions and evaluate outcomes. Data collection is a research component in all study fields, including physical and social sciences, humanities, [2] and business ...

  4. Theoretical sampling - Wikipedia

    en.wikipedia.org/wiki/Theoretical_sampling

    Grounded theory can be described as a research approach for the collection and analysis of qualitative data for the purpose of generating explanatory theory, in order to understand various social and psychological phenomena. Its focus is to develop a theory from continuous comparative analysis of data collected by theoretical sampling.

  5. Grounded theory - Wikipedia

    en.wikipedia.org/wiki/Grounded_theory

    Grounded theory is a systematic methodology that has been largely applied to qualitative research conducted by social scientists.The methodology involves the construction of hypotheses and theories through the collecting and analysis of data.

  6. Netnography - Wikipedia

    en.wikipedia.org/wiki/Netnography

    The methodological framework between them are not typically different, since netnography mainly use online qualitative techniques and use online quantitative research as a supplement occasionally, while digital ethnography combines both quantitative (e.g., network and co-word analysis) and qualitative (e.g., sentiment and content analysis ...

  7. Participant observation - Wikipedia

    en.wikipedia.org/wiki/Participant_observation

    Participant observation is one type of data collection method by practitioner-scholars typically used in qualitative research and ethnography.This type of methodology is employed in many disciplines, particularly anthropology (including cultural anthropology and ethnology), sociology (including sociology of culture and cultural criminology), communication studies, human geography, and social ...

  8. Research - Wikipedia

    en.wikipedia.org/wiki/Research

    An example of research in the ... Qualitative research refers to much more subjective non-quantitative, use different methods of collecting data, analyzing data ...

  9. Content analysis - Wikipedia

    en.wikipedia.org/wiki/Content_analysis

    The data collection instrument used in content analysis is the codebook or coding scheme. In qualitative content analysis the codebook is constructed and improved during coding, while in quantitative content analysis the codebook needs to be developed and pretested for reliability and validity before coding. [ 4 ]

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