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Pit Viper is an American company based in South Salt Lake, Utah.The company designs, develops and manufactures sports performance equipment and lifestyle pieces including sunglasses, safety glasses, eyeglasses, sports visors, ski/snowboard goggles utilizing a 1980s, 1990s and early 2000s aesthetic combined with an irreverent, absurdist marketing approach.
Sunglasses or sun glasses (informally called shades or sunnies; more names below) ... Category 0 – 80%-100% transmission – for fashion, indoor use, or cloudy days;
After that came high-altitude suntan lotion, turtlenecks, nylon wind-shirts, mirrored sunglasses, the Boot Fit Press and more. In 1961, the first Sport Obermeyer factory warehouse opened in Aspen, and the innovations continued with “soft-shell” jackets, double lens goggles, the first waterproof, breathable fabrics, a built-in ski boot ...
1950s singer Buddy Holly helped popularise Wayfarers. Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements.
In 1977 the company became as an official ski equipment supplier to the United States Ski Team [2] [3] and in 1980 the company's took its current name. In October 2014, the Toshiba Glass , a pair of optical head-mounted display-like glasses, which was jointly created by Yamamoto Kogaku and Toshiba , was unveiled at CEATEC 2014 .
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