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An electronic cigarette (e-cigarette), or vape, [note 1] [1] is a device that simulates smoking. It consists of an atomizer, a power source such as a battery, and a container such as a cartridge or tank. Instead of smoke, the user inhales vapor. [2] As such, using an e-cigarette is often called "vaping". [3]
An electronic cigarette is a handheld battery-powered vaporizer that simulates smoking, but without tobacco combustion. [1] E-cigarette components include a mouthpiece (drip tip [ 2 ] ), a cartridge (liquid storage area), a heating element / atomizer , a microprocessor , a battery, and some of them have an LED light on the end. [ 3 ]
E-cigarette emissions are not comparable to environmental pollution or to cigarette smoke as their chemical composition is completely different. [11] The particles are larger, with a mean size of 600 nm (inhaled) and 300 nm (exhaled). [82] E-cigarette exhaled aerosol particle concentration is 5 times lower than a traditional cigarette. [129]
A sign stating: No smoking and vaping within 9 meters of building. In August 2016, a World Health Organization (WHO) report recommended that e-cigarettes be banned in indoor areas or where smoking is prohibited. [1] This is because of their potential for non-users to be exposed to chemicals and e-cigarette aerosol in indoor areas. [2]
Blu eCigs had the most advertising expenses, accounting for more than 75% of the entire e-cigarette advertising in 2012. [24] More than 60% of 2013 expenses were for Blu eCigs. [25] In 2012 Blu was the first to launch a tv ad as an e-cigarette company in the United States of America.
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NJOY's stated mission is to “make smoking history.” NJOY supplies e-cigarettes for independent, government-funded studies on smoking and e-cigarettes. [12] [13] In 2022, the FDA authorized several NJOY e-cigarette products to be legally marketed in the U.S. [14] [15]
The company is a subsidiary of Reynolds American Inc., which is the parent company of R. J. Reynolds Tobacco Company, American Snuff Company, Santa Fe Natural Tobacco Company and Niconovum AB.