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For example, a school that places a high value on community service might use the archetype of the caregiver to tell its story. One recent rebranding occurred when Beaver College , in Pennsylvania, surveyed prospective students and discovered that 30 percent of people considering the university did not apply because of the name.
Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
The use of this method has also received some criticism. In reference to the use of logographic cues to develop word recognition the International Journal of Disability, Development and Education writes that "the results of controlled studies show it to be ineffective and potentially detrimental to student learning."
Logos (plural: logoi) is logical appeal or the simulation of it, [6]: 38 and the term logic is derived from it. It is normally used to describe facts and figures that support the speaker's claims or thesis. There are also more traditional forms of logical reasoning, such as syllogisms and enthymemes.
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
Egyptian hieroglyphs, examples of logograms. In a written language, a logogram (from Ancient Greek logos 'word', and gramma 'that which is drawn or written'), also logograph or lexigraph, is a written character that represents a semantic component of a language, such as a word or morpheme.
State University – Higher School of Economics: Non scolae sed vitae discimus: Latin We do not learn for the school, but for life European University at Saint Petersburg: Addo Optimus Una: Latin Bringing the best together Orenburg State Institute of Management (OSIM) Наши студенты - наша реклама: Russian Our students do ...
The S.U.R.E. logo is in the shape of a blue cloud with the acronym s.u.r.e. in the middle. The logo is symbolic of being able to cut through information clutter. The image of a cloud is a visual representation of information haze, while the acronym, s.u.r.e., in the middle represents 'cut-through'.