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Formerly known as the La Redoute Group, Redcats was a French group that was founded in 1999. [3] In the late 1990's, the Group acquired international brands. Redcats represented a portfolio of 17 European and American brands for men, women and children.
La Redoute is a French multi channel retailer founded by Joseph Pollet in 1837. La Redoute specialises in ready to wear apparel and home decor, La Redoute is the 2nd largest seller of women's apparel and the 3rd largest seller of linens in France. Its e-commerce site www.laredoute.com is the top ranked French site for apparel and home decor ...
A mail order catalogue is a publication containing a list of general merchandise from a company. Companies who publish and operate mail order catalogues are referred ...
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Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests , coupons , freebies , loss leaders , point of purchase displays, premiums , prizes , product samples , and rebates .
The origins of the "uvas de la suerte" tradition are hard to trace. The idea might have begun with grape farmers in Alicante, Spain, to unload a surplus in the early 1900s, reported Atlas Obscura.
The catalogue had now become seen more as a ‘business card’ demonstrating the concept of what a company did, rather than a critical sales tool. In 2009 published results from research involving a representative group of distributor companies, which indicated the usage of hard copy catalogues was expected to fall up to 25% in 2010.
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