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In the United States, the Food and Drug Administration (FDA) regulates pet food labels, but the film criticizes the definitions used as misleading. For example, if a pet food has "dinner" on the label, it only need contain 25% meat; if the word "with" is used, as in "with beef", a pet food could be 97% grain or corn with only mandatory 3% beef.
For many years, the brand's main television commercial spokesman was Lorne Greene, who created the concept of eating one's own dog food by claiming that Alpo is so good he feeds it to his own dogs. Ed McMahon also had a long association with the product on television, and Garfield was a "spokescat" for the brand in the 1990s.
Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy.
As of 2018, there are around 470 million pet dogs and around 370 million pet cats. [8] [better source needed] Given the carnivorous diets fed to many pets (especially cats and dogs), involving the consumption of an estimated fifth of the world's meat and fish, the impact of pet-food production on climate change, land-use and other environmental impacts becomes an issue.
Menu Foods' recalled products alone represent nearly 100 brands of cat and dog food, and as of 11 April, are the only brands known to have caused sickness in animals. Below is an overview of affected brands, as provided by the FDA and the companies: Menu Foods: Over 50 brands of dog food, [9] and over 40 brands of cat food. [10]
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