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Often overlooked as meaningless, a solid mission statement can be the difference between a mediocre and a truly great business. To be effective, a mission statement needs two key traits ...
A mission statement aims to communicate the organisation's purpose and direction to its employees, customers, vendors, and other stakeholders. A mission statement also creates a sense of identity for employees. Organizations normally do not change their mission statements over time, since they define their continuous, ongoing purpose and focus. [5]
An example of a mission statement: Our mission is to ensure our students have the desire for learning and provide them with the knowledge, skills, and values to become contributing citizens of the world. A vision statement describes what the organization stands for, what it believes in, and why it exists. It describes the desired outcome ...
For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.
Now, you’ll be introduced to a “Business Development Manager.” Stroll up to a company reception and you’re welcomed not by a receptionist, but by a “Director of First Impressions ...
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