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They were originally described as "energy balls" and aimed at slimming women. [3] Maltesers' slogan, as of 2016, is "The lighter way to enjoy chocolate". [1] Earlier slogans have included: "The chocolates with the less fattening centre", "No ordinary chocolate" and "Nothing pleases like Maltesers". In the 1930s, advertisements claimed that the ...
The Mars bar was relaunched in January 2010 (initially exclusively through Walmart stores), discontinued again at the end of 2011, [citation needed] and relaunched again in September 2016 by Ethel M, the gourmet chocolate subsidiary of Mars, Inc. The 2016 version was the "original American recipe", without caramel.
4.4 Discontinued product lines. 5 Former brands. 6 References. ... Mars Snacking is primarily chocolate, chewing gum, snacks, and confections manufacturing and brands.
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In 2006, the company discontinued all but the Crunchy Singles variety of the candy bar, and now has a "Now with better taste" sticker on it. Mars, Incorporated stated that they planned to rebrand the bar in 2008, but this did not happen. [1] In 2013, M-Azing was relaunched under the name M&M'S Chocolate Bar, which was discontinued in 2015. [2]
Ethel M Chocolates is an American chocolate manufacturer and retailer, based in Henderson, Nevada. [1] It was founded by Forrest Mars Sr. in 1981, and is named after his mother, Ethel Mars. The company produces preservative-free chocolates using her recipes. It has been owned by Mars Inc. since 1988.
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