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Rilakkuma (リラックマ, Rirakkuma) is a fictional character produced by the Japanese company San-X and created by Aki Kondo. San-X portrays Rilakkuma as an anthropomorphized teddy bear close to his bear friends Korilakkuma and Chairoikoguma, along with a bird Kiiroitori.
Rilakkuma and Kaoru (リラックマとカオルさん, Rirakkuma to Kaoru-san) is a stop-motion animation television series created by Dwarf Studio in cooperation with San-X, based on the Rilakkuma character franchise.
San-X (サンエックス, San Ekkusu) is a Japanese stationery company known for creating and marketing cute characters such as Tarepanda, Rilakkuma, and Sumikko Gurashi. The characters are usually anthropomorphic representations of animals or inanimate objects.
In 2019, The Japan Times described Sumikko Gurashi as being part of a trend which first began with the release of the San-X character Rilakkuma in 2003, where characters have more negative personality traits compared to earlier kawaii (cute) characters which were more cheerful or bland. [8]
I didn't realize that Rilakkuma was the more official and more common name for this character when I made the page; however, a quick Google search and a browse around the San-X website confirms it. Kamezuki 20:33, 16 October 2005 (UTC) Moved. --mikemorr 01:05, 24 October 2005 (UTC)
After graduating from the Junior College of Art and Design at Joshibi University of Art and Design, Kondo was hired to work in the Design studio of San-X in 1997.. Kondo created and produced "Amaguri Chan" (September 2002), "Mikan Bouya" (December 2002) and Rilakkuma (September 2003) while she was at San-X. Kondo left San-X in 2003, and became a freelance illustrator and designer.
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These "amateurish" or flawed aspects are what set yuru-chara apart from professionally created corporate mascots (e.g. Domo-kun), professional sports mascots (such as those of Nippon Professional Baseball teams), and commercially oriented characters such as Hello Kitty and Rilakkuma - all of which are also commonplace in Japan.
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