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Two key ideas run through most of Shaw's writing. 1. Marketing automation: the idea that the marketing function should embrace IT to improve its efficiency and effectiveness. Shaw has tracked the uses and abuses of IT in marketing for over 20 years and defined best practices in this field. 1988 – Database Marketing [1]
As early as 1900–1915, advocates of scientific management, such as Frederick Winslow Taylor and Harlow Stafford Person, recognized that their ideas could be applied not only to manual labour and skilled trades but also to management, professions, and sales. Person promoted an early form of sales process engineering.
The business needs analysis contributes tremendously to the re-engineering effort by helping the BPR team to prioritize and determine where it should focus its improvements efforts. [21] The business needs analysis also helps in relating the BPR project goals back to key business objectives and the overall strategic direction for the organization.
The idea, Jantsch writes, is that a business should always focus on and understand the importance of referrals. [14] The Referral Engine was a Wall Street Journal bestseller, a Small Business Trends "Editor's Choice Best Business Books 2010," Library Journal's "Best Marketing Book 2010," and was on 800-CEO-READ's "Best Business Book of 2010 ...
Advertising, sales promotions, and personal selling costs are a high percentage of sales. Typically the firm will be structured with each strategic business unit having considerable autonomy. The industry that they operate in tends to be in the introduction or growth stage of its life cycle, with few competitors and evolving technology
Some see continual improvement processes as a meta-process for most management systems (such as business process management, quality management, project management, and program management). [3] W. Edwards Deming , a pioneer of the field, saw it as part of the 'system' whereby feedback from the process and customer were evaluated against ...
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Kaizen (Japanese: 改善, "improvement") is a concept referring to business activities that continuously improve all functions and involve all employees from the CEO to the assembly line workers. Kaizen also applies to processes, such as purchasing and logistics , that cross organizational boundaries into the supply chain . [ 1 ]