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Lulu Press, Inc., doing business under trade name Lulu, is an online print-on-demand, self-publishing, and distribution platform. By 2014, it had issued approximately two million titles. By 2014, it had issued approximately two million titles.
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Self-publishing is the publication of media (e.g. books, music, art) by its author at their own cost, without the involvement of a publisher. However, the author may engage professionals or companies to assist with various aspects of publication, distribution or marketing.
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The Times denied that Lulu was a vanity press, stating that it was "a collision of the web, new printing technology and a universal yearning to vent and dazzle” instead. Self Publishing News listed Lulu as a self publishing company. Lulu consistantly ranked number one on Self Publishing web sites.
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