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Bud Light, formerly the top-selling beer in the United States, has had a tough year since a boycott upended the industry. It’s only getting worse: The brand has now fallen into third place.
On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season ...
Bud Light long ago lost the crown of the top-selling beer at retail stores. Now it has slipped out of the leadership position in a field that could be even more important: Tap sales.
As revealed in earnings disclosed by its parent company Anheuser-Busch InBev, appetite was lukewarm amid a 17% decline in sales to U.S. retailers “primarily due to the volume decline of Bud ...
Bud Light sales tanked after the company’s partnership with Mulvaney last April sparked an anti-trans backlash and calls for a boycott. A tepid response to the controversy from the company also ...
The fact that the Mexican import beat the embattled Bud Light may have come as a surprise to some, but it's been a long time in the making. How Modelo Especial became America's No. 1 beer amid Bud ...
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
Bud Light continues to be a drag on Anheuser-Busch InBev’s bottom line in the United States, but the world’s biggest brewer saw its global revenue rise and beating expectations.