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  2. Affiliate marketing - Wikipedia

    en.wikipedia.org/wiki/Affiliate_marketing

    Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process . [ 1 ]

  3. Click-through rate - Wikipedia

    en.wikipedia.org/wiki/Click-through_rate

    Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns.

  4. Affiliate (commerce) - Wikipedia

    en.wikipedia.org/wiki/Affiliate_(commerce)

    In business, an affiliate is an entity that owns less than a majority stake in another's stock. Affiliations can also describe a type of relationship in which at least two different companies are subsidiaries of a larger parent company. Most recently, affiliation has been a popular form of marketing for eCommerce companies.

  5. For Dummies - Wikipedia

    en.wikipedia.org/wiki/For_Dummies

    Notable For Dummies books include: DOS For Dummies, the first, published in 1991, whose first printing was just 7,500 copies [4] [5] Windows for Dummies, asserted to be the best-selling computer book of all time, with more than 15 million sold [4] L'Histoire de France Pour Les Nuls, the top-selling non-English For Dummies title, with more than ...

  6. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

  7. HubSpot - Wikipedia

    en.wikipedia.org/wiki/HubSpot

    HubSpot promotes their inbound marketing concepts through their own marketing, [28] and has been called "a prolific creator of content" such as blogs, social media, webinars and white papers. [ 7 ] In 2010, an article in the Harvard Business Review said that HubSpot's most effective inbound marketing feature was its free online tools. [ 35 ]

  8. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

  9. Affiliate tracking software - Wikipedia

    en.wikipedia.org/wiki/Affiliate_tracking_software

    Affiliate Tracking Software is used to track the referral, endorsement or recommendation made by one person or company to buy products or services from another person or company. Tracking is necessary to manage and reward or compensate the participants of an affiliate marketing group of participants or affiliate networks.

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