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Many of the present day makeup manufacturers were established during the 1920s and 1930s. Lipsticks were one of the most popular cosmetics of this time, more so than rouge and powder, because they were colorful and cheap. In 1915, Maurice Levy invented the metal container for lipstick, which gave license to its mass production. [43]
The advent of the "no smear" lipstick would prove to be a success for Bishop, as her debut line would not only sell out on the first day, but end up taking over 25% of the American lipstick market. In four years, sales soared to $10 million. [11] Bishop lost control of the company in 1954 in a proxy fight with majority stockholders, led by ...
Throughout the early 20th century, lipstick came in a limited number of shades. Dark red lipstick was one of the most popular shades throughout the 19th and 20th century, especially in the 1920s. Flappers wore lipstick to symbolize their independence. Lipstick was worn around the lips to form a "Cupid's bow," inspired by actress Clara Bow. [22]
Finally, flavored lipstick was also popular, with the most popular variety being cherry. [3] In 1916, Max Factor began selling eye shadow and eyebrow pencils. This was the first time such products were available outside of the movie industry. Max continued to be a driving force behind make-up until his death in 1938.
The use of excessive makeup in the Victorian age was viewed as promiscuous and would only be seen on performers or prostitutes. [2] A pure, natural face, free from blemishes, freckles, or marks was considered beautiful. However, that didn't mean women did not secretly concoct their own remedies and cosmetics to enhance features and hide ...
Wealthy women bought expensive makeup that came in elaborate containers made from gold, wood, glass or bone. [6] Kohl came in compartmentalized tubes that could store more than one color of eye makeup. [7] Glassblowing, invented in the 1st century CE in Syria, lowered the price of containers.
A rouge compact with a mirror and brush Ancient Egyptian rouge compact Traditional rouge makeup. Rouge (/ ˈ r uː ʒ /; meaning "red" in French), also called blush or blusher, is a cosmetic for coloring the cheeks in a variety of shades, or the lips red. It is applied as a powder, cream or liquid.
Current products include lip, eye, complexion and body products. [2] They are best known for their Naked collection, which includes 12 different eye shadow palettes. Its target market is women, although it is not limited to this range, and is also designed to appeal to customers who wish to purchase cruelty-free makeup. [ 3 ]