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In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by advertising executive Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles [1] but later primarily featured a rugged cowboy or cowboys in picturesque wild terrain. [2]
Five well-known Marlboro men died of smoking related illnesses. Haren and Darrell Winfield (21 years as the Marlboro Man) were the two best known of all of men who portrayed the Marlboro Man, but who did not suffer ill effects from smoking.
He was the Marlboro Man from 1968 until 1989. [2] He is also credited with being the most portrayed man in the world by some. [3] Philip Morris has used many cowboys for their ads but has declared that Winfield was "really the Marlboro man." [4] [5] As an adult, Winfield moved to Wyoming and began ranching.
Marlboro (US: / ˈ m ɑː l ˌ b ʌr oʊ /, [2] [3] UK: / ˈ m ɑːr l b ər ə, ˈ m ɔː l-/) [4] is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) in most global territories outside the US.
Philip Morris International Inc. (PMI) is an American multinational tobacco company, with products sold in over 180 countries. The most recognized and best selling product of the company is Marlboro; [2] its other major cigarette brands include L&M and Chesterfield. [3]
Norris was born in Chicago.He attended the University of Kentucky, [3] majoring in agriculture. [4] He was a rancher. [5]In the 1950s, Norris played the Marlboro Man in numerous Marlboro television commercials.
William Leo Thourlby (January 22, 1924 – April 15, 2013) was an American actor, model and writer. He was known for his rugged, cowboy look when he appeared as the face of the Marlboro Man campaign in the 1950s. [1]
Brad William Johnson (October 24, 1959 – February 18, 2022) [2] was an American actor and former Marlboro Man, [3] best known for his roles in films and television series during the late 1980s and 1990s. He gained prominence for his performances in Westerns and action-adventure films.