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A good press release does more than just spread the word about your business. Here are the seven essentials for a great press release, how to write a press release for a new business, product, event, award, and more—plus free press release templates!
Learn how to write a press release that gets noticed by your target audience in this step-by-step guide with examples of types of press releases.
Learn how to write an attention-grabbing press release. Our guide takes you through each part of the process, with a free template and samples.
Writing a press release to break important company news can help businesses grow better, but doing it right is just as important. Here's how to write a press release, like the one above, step-by-step. 1. Write a compelling headline.
A press release is a brief news article about your company that you can issue to news outlets and journalists. To attract public attention, protect your brand reputation, increase brand awareness, and more.
In this section, I’m going to show you how you can write the perfect press release by sharing a step-by-step process you can follow for any type of press release. Think of it as a free press release template you can use at any time. Let’s get started.
When writing a press release, you should focus on presenting a clear storyline, addressing the “who,” “what,” “where,” “when,” “why,” and “how” of your news. Include attention-grabbing headlines and sub-headlines that spark curiosity and motivate readers to learn more.
How to write a press release? Press releases generally have a specific format, and it’s important you don’t forget to add key information. To make sure all your press releases are as good as they can be, we’ve created a step-by-step guide on how to write a solid press release.
To write a press release, start with a catchy and concise headline that lets readers know what the press release is about. Then, write a brief 2-3 sentence paragraph that sums up the main point of the press release.
2: Write a strong lead. The first paragraph, known as the lead, should succinctly answer the who, what, when, where, and why of your announcement. This is your opportunity to summarize the essential elements of the press release in a way that captivates your audience.