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In the United States, a commercial mail receiving agency (CMRA) is a private business that accepts mail from the Postal Service on behalf of third parties. [1] A CMRA may also be colloquially known as a mail drop. [2] A mailbox at a CMRA is called a private mailbox (PMB). [1]
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The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact.
Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient. [6] Email marketing platforms provide detailed analytics, allowing businesses to track open rates, click-through rates, and other important metrics to evaluate campaign performance. [citation needed]
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