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ITP Live launched in 2017 [2] as a full-service social media and influencer marketing agency. [3] It has represented and worked with a multitude of local and international social media influencers such as Omar Borkan, [4] Logan Paul, [5] MoVlogs, Amanda Cerny, Olivia Culpo, Ahmed Al Nasheet, [6] Layla Akil, Saygin Yalcin, and Shahad Al Khattab.
Essence was a global data and measurement-driven full service agency that merged with Mediacom in January 2023 to form Essence Mediacom,. [3] Prior to the merger, Essence had 20 offices in 12 countries and a staff of approximately 2,000.
Fullscreen, Inc. was an American entertainment company which offered software tools, services, and consultation to social media content creators and brands. It was an original multi-channel network on YouTube. It was fully acquired for $845M in 2018 by AT&T-owned Otter Media, which is now a subsidiary of Warner Bros. Discovery. [2] [3]
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
GroupM is a U.S. based media investment group of the multinational Holding company WPP plc.GroupM is the world's largest media buying agency, as of 2023. [3] [4]GroupM's headquarters are located at 3 World Trade Center, in Lower Manhattan, and the company has subsidiaries in Asia, Australia, North America, and the Europe, Middle East and Africa (EMEA) region.
Mindshare Media Ltd. is a global media and marketing services company formed in 1997. As one of the world's largest media agencies , Mindshare is responsible for a large majority of GroupM / WPP 's global marketing billings and campaigns.
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