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  2. APA style - Wikipedia

    en.wikipedia.org/wiki/APA_style

    A typical APA-style research paper fulfills 3 levels of specification. Level 1 states how a research paper must be organized by including a title page, an abstract, an introduction, the methodology, the results, a discussion, and references. In addition, formatting of abstracts and title pages must be as per the APA manual of style.

  3. Marketing research mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_mix

    The term Marketing research mix (or the "MR Mix") was created in 2004 and published in 2007 (Bradley - see references). It was designed as a framework to assist researchers to design or evaluate marketing research studies. The name was deliberately chosen to be similar to the Marketing Mix - it also has four Ps. Unlike the marketing mix these ...

  4. A Manual for Writers of Research Papers, Theses, and ...

    en.wikipedia.org/wiki/A_Manual_for_Writers_of...

    Part 1 of the manual approaches the process of research and writing. This includes providing "practical advice" to formulate "the right questions, read critically, and build arguments" as well as helping authors draft and revise a paper. [3] Initially added with the seventh edition of the manual, this part is adapted from The Craft of Research ...

  5. Wikipedia:Citing Wikipedia - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Citing_Wikipedia

    Wikipedia has a tool to generate citations for particular articles. For the cite tool, see Special:Cite, or follow the "Cite this page" link in the toolbox on the right of the page (left side in the Vector Legacy skin) in the article you wish to cite.

  6. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:

  7. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    In marketing, a marketing plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers. [3] The parts of a marketing plan are: Introduction

  8. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research uses the scientific method in that data are collected and analyzed to test prior notions or hypotheses. Experts in marketing research have shown that studies featuring multiple and often competing hypotheses yield more meaningful results than those featuring only one dominant hypothesis. [39] Marketing research is objective ...

  9. JEL classification code - Wikipedia

    en.wikipedia.org/wiki/JEL_classification_code

    The AEA maintains EconLit, a searchable data base of citations for articles, books, reviews, dissertations, and working papers classified by JEL codes for the years from 1969. A recent addition to EconLit is indexing of economics journal articles from 1886 to 1968 [ 1 ] parallel to the print series Index of Economic Articles .

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