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France, the United Kingdom, and the United States all had distinct fashion stories during the first half of the 1940s due to the impact of the war. After the war, those fashion stories began intersecting again with the arrival of Christian Dior’s New Look.
The biggest trend at the start of the 1940s was utility dressing. It was not just a descriptor of fashion void of frivolous details; it became its own category of clothing.
A fully illustrated history of 1940s fashion and style for women, from 1940 to 1949. The trends, designers, dresses, shoes, hairstyles, makeup and stories from the WW2 era and post war Paris.
1940s fashion was a good mix of comfort & glamour. Research 1940s clothing styles, trends & history with our year-by-year timeline & 50+ pictures.
It took until the end of the decade for women to adopt Dior’s New Look that returned women to an ultra feminine silhouette, and for men to adopt a relaxed fit in their clothing. Let’s begin the 1940s Style Guide series with a more detailed summary of fashion history.
The prevailing styles of 1940s fashion? Well, that depends. Stylistically, the decade began with one look (fuelled by wartime make-do-and-mend attitudes) and ended with an entirely other New Look (a chic-for-chic’s-sake celebration).
Detailed 1940s men's fashion history for the everyday man. Business suits, zoot suits, casual and sport clothes, workwear, shoes, hats and more.
Despite the hardships of WWII, fashion in the 1940s still ruled as women everywhere embraced a more utilitarian (yet chic) look, and Hollywood's Golden Age stars - from Rita Hayworth to...
1940s fashion through WWII, including women’s suits, 1940s dresses, 1940s casual styles, 1940s fashion icons and Dior’s New Look
The 1940s was an iconic decade for women’s fashion. It was split between early and late years as the decade blended the practical needs of wartime with the hopeful spirit of post-war prosperity. In effect, clothing transitioned from simple and utilitarian to glamorous and extravagant.