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Medications in the recall included liquid versions of Tylenol, Tylenol Plus, Motrin, Zyrtec, and Benadryl. The products were recalled after it was determined that they "may not fully meet the required manufacturing specifications". [1] [2] The recall affected at least 12 countries. [1]
The crisis cost the company more than US$100 million, but Tylenol regained 100% of the market share it had before the crisis. The Tylenol murderer was never found, (though later James Lewis was a prime suspect [10]) and a US$100,000 reward offered by Johnson & Johnson remained unclaimed as of 2023. [11] [12] [13]
His actions became a prominent case of successful crisis management, and have served as a standard case study for numerous business practices. [6] [7] [8] In 2000, he was one of few CEOs to be awarded the Presidential Medal of Freedom. [9] In 2003, Fortune magazine named Burke as one of the greatest CEOs in history. [10]
Tylenol capsules laced with cyanide that were sold in the Chicago suburbs were linked to the deaths of seven people in 1982, leading to a nationwide panic. Tylenol murders: New Efforts to Solve ...
Crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders. [1] The study of crisis management originated with large-scale industrial and environmental disasters in the 1980s.
The case remains unsolved and no suspects have been charged. Johnson & Johnson's quick response, including a nationwide recall, was widely praised by public relations experts and the media and was the gold standard for corporate crisis management. [141] [142] [143]
Alan Hilburg is an American trust communications and branding consultant. [1] [2] Hilburg specializes in crisis management, litigation and organizational brand alignment.. Hilburg has worked on 107 trials and over 200 global crisis cases and branding campaigns beginning in 1982 for companies like Tylenol and more recently with, Ford, Disney, YUM Brands, BP and the U.S. Veterans Administr
Tylenol PM (left) and Tylenol (right) Robert Lincoln McNeil Jr. (July 13, 1915 – May 20, 2010) was an American chemist and pharmaceutical industry executive. He was responsible for, among other things, the commercial development, naming, and introduction of the pain reliever Tylenol.