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It typically has a dark brown (rather than the traditional white) wrapper and is typically 120 mm (4.7 in) in length. The More brand does, however, produce shorter versions with the typical white wrapper and white or cork filters. [2] Bridging the gap between cigars and cigarettes, More was the first successful 120 mm cigarette.
From its inception until 1978, Virginia Slims saw a steady increase in market share to 1.75% (3.9% of all female smokers). With the introduction of Lights in 1978, the market share increased to 2.5%. Other packings, including 120's, Ultra Lights, and Superslims helped push the market share to a peak of 3.1% (nearly 7% of female smokers) in 1989.
Philip Morris USA (United States only) United States [17] Bastos: Altadis, then Imperial Tobacco: Kingdom of Spain: 1830s Belinda: British American Tobacco: Netherlands: 1940s Belomorkanal: Uritsky Tobacco Factory Soviet Union: 1932; 93 years ago () Belmont: Philip Morris International: Canada: 1960s; 64 years ago () Benson & Hedges: Altria
Unlit Eve and Eve Blue cigarettes, German made Unlit Eve Light 120 cigarette, American made (ultra light and menthol styles similar) Eve's packaging was created by Lubalin, Smith, & Carnase, and originally featured an art nouveau design that covered both the box and the cigarettes. [ 6 ]
Government surveys in 2011 revealed that menthol cigarettes dominated 30% of the overall market, and over 80% of black smokers prefer menthol as opposed to 22% of non-Hispanic white smokers. [17] In 2016, it was reported that Newport was the brand of choice for nearly 60% of black smokers.
Chesterfield was the first cigarette to add an extra layer of wrapping to their pack to preserve moisture. [ citation needed ] In 1926, Chesterfield's "Blow some my way" advertising campaign targeted women smokers, [ 1 ] while a 1948 advert produced for NBC claimed that the brand was "preferred by professional smokers".
The minimum price also applies to four-packs of cigars. Distribution of free samples is prohibited. Consumer prices are expected to run even higher after taxes are figured in. While retailers will get to keep the extra money paid by smokers, the higher prices are expected to snuff out at least some of their sales.
At a later point, the Capri trademark was acquired by Brown & Williamson, who first made Capri as a regular-gauge menthol cigarette. The brand was relaunched in 1987 as the world's first superslim cigarette, and to compete with other slim cigarettes which were marketed towards women at the time, such as Virginia Slims .