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Any change in a computing system, such as a new feature or new component, is transparent if the system after change adheres to previous external interface as much as possible while changing its internal behavior. The purpose is to shield change from all systems (or human users) on the other end of the interface.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from past events. It consists of information technology, marketing data, systems tools, and modeling capabilities that ...
Functionality, usability, reliability, performance and supportability are together referred to as FURPS in relation to software requirements. Agility in working software is an aggregation of seven architecturally sensitive attributes: debuggability, extensibility, portability, scalability, securability, testability and understandability.
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A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." In addition, the online ...
A digital marketing system (DMS) is a method of centralized channel distribution used primarily by SaaS (Software as a service) products. It combines a content management system (CMS) with data centralization and syndication across the web, mobile, scannable surface, and social channels.
Epiphany, Inc. (previous NASDAQ symbol: EPNY), previously known as E.piphany and Epiphany Marketing Software, was a company that developed customer relationship management (CRM) software. On September 29, 2005, Epiphany was acquired by SSA Global Technologies. [1] Epiphany CRM software is now produced by Infor, which acquired SSA Global in 2006 ...