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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [ 1] How color influences individuals may differ depending on age, gender, and culture. [ 2]
Black psychology, also known as African-American psychology and African/Black psychology, is a scientific field that focuses on how people of African descent know and experience the world. [1] The field, particularly in the United States, largely emerged as a result of the lack of understanding of the psychology of Black people under ...
Kobi Kazembe Kambon (a.k.a. Joseph A. Baldwin; November 29, 1943 - December 31, 2018) was a black educator and psychologist. His research has been particularly influential in areas relating to African (Black) Psychology, cultural survival in the face of cultural oppression, and mental health. A former National President of the Association of ...
Brown paper bag test. An individual darker than a brown paper bag was denied privileges. "The brown paper bag test " is a term in African-American oral history used to describe a colorist discriminatory practice within the African-American community in the 20th century, in which an individual's skin tone is compared to the color of a brown ...
In the West, the color black symbolizes mourning and sadness, red symbolizes anger and violence, white symbolizes purity and peace, and yellow symbolizes joy and luck (other colors lack a consistent meaning). From a recent study, it was discussed that associative learning is the process where an individual develops color preferences. In ...
Stroop effect. Naming the displayed color of a printed word is an easier and quicker task if the word matches the color (top) than if it does not (bottom). In psychology, the Stroop effect is the delay in reaction time between congruent and incongruent stimuli. The effect has been used to create a psychological test (the Stroop test) that is ...
Opponent process. The opponent process is a color theory that states that the human visual system interprets information about color by processing signals from photoreceptor cells in an antagonistic manner. The opponent-process theory suggests that there are three opponent channels, each comprising an opposing color pair: red versus green, blue ...
The psychology of color “Color is the first thing we assess when viewing an object, making it one of the most powerful and memorable design aspects from a psychological perspective,” Dunford says.