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The "Just Do It" campaign launched in 1988 was highly successful, with the company defining the meaning of "Just Do It" as being both "universal and intensely personal." [3] While Reebok was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with "a tough, take no prisoners ad campaign." One of the ...
Wieden+Kennedy (W+K; / ˈ w aɪ d ən-/ [1] earlier styled Wieden & Kennedy) is an American advertising agency best known for its work for Nike.Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.
Risk Everything was an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy.The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs.
Nike (NYSE: NKE) signed sports stars, including basketball icon Michael Jordan, to endorsement deals. And it produced memorable marketing campaigns. And it produced memorable marketing campaigns.
Nike is ramping up an aggressive new Olympics advertising campaign. Nike has been struggling lately, and the footwear and apparel giant is aiming to aid its turnaround initiatives with new ...
Team Sweat is "an international coalition of consumers, investors, and workers committed to ending the injustices in Nike’s sweatshops around the world" founded in 2000 by Jim Keady. While Keady was researching Nike at St. John’s University, the school signed a $3.5 million deal with Nike, forcing all athletes and coaches to endorse Nike.
Nike's "Dream Crazy" ad with the former 49ers QB has scored high marks with a broad base of the consumer population, according to Ace Metrix. Colin Kaepernick's Nike commercial popular with ...
Write the Future is an advert made by Nike football for the 2010 World Cup and directed by Mexican filmmaker Alejandro González Iñárritu for the UK based production company, Independent Films Limited. [1] [2] The full version is over three minutes in length and features football players Didier Drogba, Fabio Cannavaro, Wayne Rooney, Franck ...