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Cocacolonization (alternatively coca-colonization) refers to the globalization of American culture (also referred to as Americanization) pushed through popular American products such as the soft-drink brand Coca-Cola. [1] The term is a portmanteau of the name of the multinational soft-drink maker and "colonization". [2]
Cola wars. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the ...
The Coca-Cola Companyis an American multinational corporationfounded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is listed on the New York Stock Exchangeand is a component of the DJIAand the S&P 500and S&P 100indexes.
The key to Coke's future lies in the company's ability to diversify its product offerings while expanding even further into lucrative overseas markets. But the company faces some serious risks ...
The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
Muhtar Kent. Spouse. Jacqui Quincey. Children. 2. James Robert B. Quincey (8 January 1965) is a British businessman based in the United States. [2] After starting his career at Bain & Co, [3] he joined The Coca-Cola Company in 1996 [4] and was later named chief operating officer (COO). He is now the chairman and chief executive officer (CEO) at ...
Elmore examines the history of Coca-Cola. He argues that the company's strategy of outsourcing raw ingredients instead of practicing vertical integration contributed to its success. He also describes the impact of the company's switch from returnable glass bottles to disposable bottles. [3] [4]
Sinaltrainal v. Coca-Cola, 578 F.3d 1252 (11th Cir. 2009), was a case in which the United States Court of Appeals for the Eleventh Circuit upheld the dismissal of a case filed by Colombian trade union Sinaltrainal (National Union of Food Workers) against Coca-Cola in a Miami district court, demanding monetary compensation of $500 million under the Alien Tort Claims Act for the deaths of three ...