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At the time of its sale, Cinzano's share of the vermouth market in Europe was measured in the low single digits, sales that placed it a distant second to Martini. [4] As a result of a 1997 merger, Grand Metropolitan became Diageo; two years later, Diageo sold Cinzano to the privately held Gruppo Campari. [2] [5]
Vermouth (/ vərˈmuːθ /, UK also / ˈvɜːməθ /) [ 1 ][ 2 ] is an aromatized fortified wine, flavoured with various botanicals (roots, barks, flowers, seeds, herbs, and spices) and sometimes colored. The modern versions of the beverage were first produced in the mid to late 18th century in Turin, Italy. [ 3 ] While vermouth was ...
Clemente Michel, Carlo Re, Carlo Agnelli and Eligio Baudino started the company in 1847, as a vermouth bottling plant in Pessione. A few years later Alessandro Martini joined the team, becoming the director in 1863 along with Teofilo Sola and Luigi Rossi (who was the inventor of a vermouth). In 1863 they changed the company name to Martini ...
When Massican winemaker Dan Petroski, found himself with unexpected free time during the height of the pandemic, he did what many of us did to pass the hours — mix cocktails.
The Martinez is a classic cocktail that is widely regarded as the direct precursor to the Martini. [1][2][3] It serves as the basis for many modern cocktails, and several different versions of the original exist. These are generally distinguished by the accompaniment of either Maraschino or Curacao, as well as differences in gin or bitters.
Noilly Prat. Noilly Prat (French pronunciation: [nwa.ji pʁat]) is a brand of vermouth from France, owned by the Italian company Martini & Rossi, which is a subsidiary of Bacardi. "White" Noilly Prat is the archetype of dry, straw-coloured French vermouth. Noilly Prat now makes Red and Ambre vermouths as well, introduced in the 1960s and 1980s ...
A martini doesn’t hide its alcohol. In fact, the cold, bracing alcohol—the gin, the vodka—is exactly why we drink it. You enjoy a martini after a long day. The drink is a reward, but it’s ...
Wine tasting is the sensory examination and evaluation of wine. While the practice of wine tasting is as ancient as its production, a more formalized methodology has slowly become established from the 14th century onward. Modern, professional wine tasters (such as sommeliers or buyers for retailers) use a constantly evolving specialized ...
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