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A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of goods ...
A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization. Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design. Logos fall into three classifications (which can be ...
Trademark distinctiveness is an important concept in the law governing trademarks and service marks.A trademark may be eligible for registration, or registrable, if it performs the essential trademark function, and has distinctive character.
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Since trademark rights must flow from a connection with underlying business or trade, trademark adoption by one party does not necessarily preclude adoption of the same trademark by another party on other kinds of articles (until likelihood of confusion exists); A trademark applies to the commodity sold, while a trade name applies to the ...
A trademark attorney frequently begins his or her career by joining a firm of trademark attorneys, or a firm of Intellectual Property attorneys with departments specializing in patent law, trademark law, and copyright law. Increasingly however, large multi-discipline law firms are establishing trademark practices. Trademark attorneys are also ...
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The National Association of Law Firm Marketing Administrators was formed in 1986, and it was later rebranded as the Legal Marketing Association (LMA). [12] From the mid-1980s on, many U.S. law firms began creating ads and increasing their marketing presence, using newsletters, billboards, newspapers, and so on.
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related to: adoption meaning in law firm logo design