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Direct mail is a common form of direct marketing, and may be employed by for-profit businesses, charities and other non-profits, political campaigns, and other organizations. Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. [18]
A Johnson Box is commonly found at the top of direct mail letters, containing the key message of the letter. Its purpose is to draw the reader's attention to this key message first, and hopefully grab their attention, enticing them to read the rest of the letter.
In October 2019, Valpak partnered with the United States Postal Service on a 2-year test of Plus One postcards. [7] These postcards became a permanent USPS product in January 2022. [8] Valpak also provides an automated postcard service to audiences like new movers as well as other targeted and saturation postcard products. [9]
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Direct mail is sent to customers based on criteria such as age, income, location, profession, buying pattern, etc. Direct mail includes advertising circulars, catalogs, free-trial CDs, pre-approved credit card applications, and other unsolicited merchandising invitations delivered by mail to homes and businesses. Bulk mailings are a ...
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