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A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file is a common practice used by advertising copywriters and creative directors as a reference of ideas for projects. [1] Authors and publishers can benefit from creating a swipe file of best-selling titles to give them ideas for their own titles.
A straw-man (or straw-dog or straw-person) proposal is a brainstormed simple draft proposal intended to generate discussion of its disadvantages and to spur the generation of new and better proposals. [1] The term is considered American business jargon, [2] but it is also encountered in engineering office culture.
For Your Consideration is a heading frequently used in advertisements specifically directed towards members of awards voting groups in the entertainment industry, like the Academy of Motion Picture Arts and Sciences that annually presents the Academy Awards celebrating the best in motion pictures, or the Academy of Television Arts & Sciences which presents the Primetime Emmy Awards for television.
The Association of Proposal Management Professionals (APMP) refers to a black hat review as an independent review of the strategies and proposals likely to be put forward by competitors. [7] Other colours are used in relation to teams: a pre-writing strategy review is sometimes called a "Pink Team", a formal draft review may be called a "Red ...
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
A new long-acting preventive HIV drug could reach the world’s poorest countries by the end of 2025 or early 2026, a global health official told Reuters on Tuesday. The ambition is to start ...
As Joe Biden's presidency nears its end, he bid farewell to a "dear friend" in former President Jimmy Carter.. Carter, 100, died on Sunday at his home in Plains, Georgia. Biden released a ...
If an advertising slogan enters into the public vernacular, word-of-mouth communication may increase consumer awareness of the product and extend an ad campaign's lifespan, [8] or cause a company to adopt it for long term advertising and identity.
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