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A general sales agent is a sales agent for an airline company who is authorized to sell travel tickets and assist the public with travel-related needs. [1] [2] [3]Its duties also include performing tasks that aid in the company's achievement of its sales objectives.
Since airline reservation systems are business critical applications, and they are functionally quite complex, the operation of an in-house airline reservation system is relatively expensive. Prior to deregulation [clarification needed], airlines owned their own reservation systems with travel agents subscribing to them. Today, the GDS are run ...
Airlines normally preset the selling rates for these fares for sale to sub-agents and to end customers, thereby ensuring that the fares are not undercut. Consolidators most commonly operate in international markets. [2] In domestic markets, they typically only offer business class and first class tickets.
A team was set up consisting of IBM engineers led by John Siegfried and a large number of American Airlines' staff led by Malcolm Perry, taken from booking, reservations, and ticket sales, calling the effort the Semi-Automated Business Research Environment, or SABRE. [citation needed] A formal development arrangement was signed in 1957.
The Airlines Reporting Corporation (ARC) is a company that provides ticket transaction settlement services between airlines and travel agencies (both traditional and online) and the travel management companies that sell their products in the United States. ARC, which is owned by nine major airlines, also offers its transactional data within ...
In 1976, United Airlines began offering its Apollo system to travel agents; while it would not allow the agents to book tickets on United's competitors, the marketing value of the convenient terminal proved indispensable. SABRE, PARS, and DATAS were soon released to travel agents as well.
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