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Hurricane was also advertised at 10 hp*, way below the actual horsepower developed, Mercury noted this asterisk by stating that horsepower varies with rpm; really the Hurricane could deliver up to 18 hp. Dubbed "Super" because they were superior in horsepower to other 10 hp outboards. Shortly after the introduction of the Hurricane, Mercury ...
[when?] [5] The "Verado" system integrates the outboard into an entire system, including "fly-by-wire" steering and advanced diagnostics. Verado engines are available in 250 hp and 300 hp (V8), 350 hp and 400 hp (V10, introduced in 2022), and 600 hp (V12) as of early 2021. In 2007 Mercury Marine began selling its Zeus drive system. [6]
Tohatsu four stroke outboard engines above 50 HP sold in North America after 2013 are rebadged Honda, though at some point after that Tohatsu introduced their own 60 HP model which is an up-rated variant of their 40/50 HP engine. As of at least 2022 all outboards up to 60 HP are designed and built by Tohatsu. [14]
In January 1954, the company changed its name to Suzuki Motor Co., Ltd. A year later, the first Suzuki automobile, Suzulight, went on sale. In 1965, the company marketed their first Suzuki outboard motor, D55. [5] When the second outboard motor, DT5, was produced in 1977, the corporation marketed it in the U.S. under the new brand Suzuki Marine.
The company's original brand, Malibu Boats, remains the company's premium brand. [14] In the early 1990s, Malibu adopted the practice of offering to fly purchasers of certain high-end custom boats to their factory headquarters, then located in Merced, "for a red carpet factory tour where they can see the special edition being built right before their eyes". [20]
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