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After James Dean popularized them in the movie Rebel Without a Cause, wearing jeans became a symbol of youth rebellion during the 1950s. [21] [22] During the 1960s, the wearing of jeans became more acceptable, and by the 1970s it had become general fashion in the United States for casual wear. [23]
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
All the while, fashion, which has always been a snapshot of society, has reflected this reality. Much like its runway debut in the 1970s, jeans in the 2020s have been given an expensive couture remix.
By the 1970s, denim jeans were such an integral part of youth culture [9] that automobile manufactures, beginning with American Motors Corporation began offering denim-like interior finishes. [ 10 ] [ 11 ] (Because denim cannot pass fire resistance safety standards, [ 12 ] indigo-colored spun nylon or vinyl was used, [ 13 ] with contrast ...
It was not until capri pants became fashionable in the late 1950s that significant changes began to manifest. [21] Jeans (and Bermuda shorts) were prohibited entirely for female students at Penn State University until 1954, when the ban was lifted only for off-campus events. [33]
A Calvin Klein store in Fairview Mall. Calvin Klein Inc. (/ k l aɪ n /) is an American designer fashion retail chain marketing its eponymously branded products worldwide. The company, which became famous for its designer underwear and denim lines in the 1980s, specializes in mass-market ready-to-wear clothing for all genders and age groups as well as leather products, lifestyle accessories ...
In 1928 H.D. Lee, founder and president of The H.D. Lee Mercantile Company, died. [6] During the 1930s and 1940s the company became the leading manufacturer of work clothes in the US. In 1944, the Lazy "S" became the official Lee back pocket. Buddy Lee dolls were a promotional item. In 1954, Lee expanded into casual wear.
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