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Max Factor waterproof mascara creme in a tube with a brush, 1960. Years later in 1957, Rubinstein created a formula that evolved mascara from a hard cake into a lotion-based cream. She packaged the new mascara in a tube to be sold with a brush. For use, the cream was squeezed onto the brush and applied to lashes. [16]
$30.00 at nordstrom.com. The Lash Idôle Flutter Extension Mascara joins Lancôme’s beloved family of mascaras, like the original Lash Idôle for lifting and Hypnôse Drama for volumizing ...
This is my favorite mascara of the year at the lowest price I've ever seen! It both thickens sparse lashes and removes easily, which means there's less risk of delicate hair loss.
During the middle of the decade, mascara was available in cake, tube, wax, and liquid form and applied with a brush. Surprisingly enough, there were even waterproof formulations available. The various forms of brush-on mascara served to darken the lashes but did not provide the sculpting abilities of modern-day mascara wands.
Since Black Honey's first brush with beauty fame more than 30 years ago, Clinique has brought the versatile shade to the whole face. In 2025, there's a Black Honey liner, blush, and mascara, each ...
The same year, Younique launched an augmented reality tool that allows buyers to virtually try products before purchasing. [14] In August, 2019, Younique agreed to pay $3.25 million to resolve claims that they deceptively marketed their Moodstruck 3D Fiber Lashes mascara as consisting of “100% Natural Green Tea Fibers.” [15]
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