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The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom. It is written and maintained by the Committee of Advertising Practice (CAP) and administered by the Advertising Standards ...
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice [2] broadly reflects legislation in many instances
Industries under particular focus for CAP in terms of rules and guidelines for advertising include alcohol [5] and gambling. [2] Though some of the advertising rules are legally enforceable, the majority are self-regulatory and based on the commitment of involved stakeholders following best practice. [2]
Advertising Regulatory Board Predecessor Advertising Standards Authority of South Africa Formation November 2018 ; 6 years ago (2018-11) Registration no. NPC 2018/5288775/08 Legal status Non-profit organisation Purpose Advertising regulator Headquarters Albury Office Park, 1 Magalieszicht Road, Dunkeld West Location Johannesburg, South Africa Coordinates 26°07′34″S 28°01′54″E ...
They may be not-for-profit organisations or limited companies. They derive their authority from members' commitments to abide by the standards applied by the regulator, for instance as the UK's Advertising Standards Authority says "The self-regulation system works because it is powered and driven by a sense of corporate social responsibility ...
The Advertising Standards Authority is the regulatory advertising body, but can only prevent the republication of advertisements after upholding complaints from the general public. The advent of the Internet access has made the act of censorship more difficult, and there has been a relaxation of censorship in recognition of this.
Advertising Standards Authority may refer to: Advertising Standards Bureau (Australia) Advertising Standards Authority for Ireland; Advertising Standards Authority (New Zealand) Advertising Standards Authority (South Africa) Advertising Standards Authority (United Kingdom) Advertising Standards Canada; Advertising Standards Council of India
As well as the Advertising Standards Authority, advertising in specific media types or of specific product and service types are subject to regulation by other bodies or statutes; for example broadcast advertising by the Broadcasting Authority of Ireland, [4] financial services by the Central Bank of Ireland, [5] [6] and solicitors by the Law Society of Ireland.