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  2. Positioning (marketing) - Wikipedia

    en.wikipedia.org/wiki/Positioning_(marketing)

    In a prolonged recession, business approaches that were effective during healthy economies often become ineffective and it becomes necessary to change a firm's positioning. Upscale restaurants, for example, which previously flourished on expense account dinners and corporate events, may for the first time need to stress value as a sale tool.

  3. Value proposition - Wikipedia

    en.wikipedia.org/wiki/Value_proposition

    A compellingly worded positioning statement has the potential to convince a prospective consumer that a particular product or service which the company offers will add more value or better solve a problem (i.e. the "pain-point") for them than other similar offerings will, thus turning them into a paying client.

  4. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [ 2 ]

  5. Position paper - Wikipedia

    en.wikipedia.org/wiki/Position_paper

    A position paper (sometimes position piece for brief items) is an essay that presents an arguable opinion about an issue – typically that of the author or some specified entity. Position papers are published in academia, in politics, in law and other domains. The goal of a position paper is to convince the audience that the opinion presented ...

  6. BLUF (communication) - Wikipedia

    en.wikipedia.org/wiki/BLUF_(communication)

    Thus, an effective BLUF distills the most important information for the reader (receiver of the message). The nature of BLUF writing is short and concise; hence, it helps reduce time most especially in the decision-making process. Below is an example of a traditional narrative email between colleagues who try to solve a problem:

  7. Unique selling proposition - Wikipedia

    en.wikipedia.org/wiki/Unique_selling_proposition

    The following are examples of Unique Selling Propositions. What is commonly considered a slogan is enhanced with a differentiating benefit of the product or service. [15] Typically, the uniqueness is delivered by a unique process, ingredient, or system that produces the benefit described. [citation needed] Anacin "Fast, incredibly fast relief."

  8. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...

  9. Thesis statement - Wikipedia

    en.wikipedia.org/wiki/Thesis_statement

    A thesis statement is a statement of one's core argument, the main idea(s), and/or a concise summary of an essay, research paper, etc. [1] It is usually expressed in one or two sentences near the beginning of a paper, and may be reiterated elsewhere, such as in the conclusion.