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The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance. Choice-supportive bias is potentially related to the aspect of cognitive dissonance explored by Jack Brehm (1956) as postdecisional dissonance. Within the context of cognitive dissonance, choice-supportive bias would be seen as reducing the ...
Unforeseen circumstances for example, in this case, could be financial losses which led to not buying of the product. [12] Post Purchase Behavior – after the purchase, the consumer may experience post-purchase dissonance feeling that buying another product would have been better.
If people have too much external justification for their actions, cognitive dissonance does not occur, and thus, attitude change is unlikely to occur. On the other hand, when people cannot find external justification for their behavior, they must attempt to find internal justification—they reduce dissonance by changing their attitudes or behaviors.
Greater likelihood of recalling recent, nearby, or otherwise immediately available examples, and the imputation of importance to those examples over others. Bizarreness effect: Bizarre material is better remembered than common material. Boundary extension: Remembering the background of an image as being larger or more expansive than the ...
In this situation, cognitive dissonance results when there is a mental difference between the choice made and the choice that should have been made. More choices lead to more cognitive dissonance because it increases the chance that the decision-maker made the wrong decision.
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The researchers measured how quickly the dogs moved to the ambiguous locations, fast indicating anticipation of food (an 'optimistic' judgement) or more slowly (a 'pessimistic' judgement). [ clarification needed ] These cognitive bias tests show that dogs which exhibit high levels of separation-related behaviour in a separation test also have a ...
Post-purchase dissonance does not only affect the consumer; brands are dependent on customer loyalty, and cognitive dissonance can influence that loyalty. The more positive experiences and emotions that a customer associates with a specific brand, the more likely they are to buy from that brand in the future, recommend it to friends, etc.