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The Rockport "World Tour" model, the company's signature walking shoe from the late 1990s until 2015. Rockport is credited with popularizing walking as a healthy alternative to running. It invested heavily in design and spent lavishly on marketing to create a strong brand name and carve out a market niche.
The best men’s walking shoes in 2024 Our recommendations come from a mix of expert and NBC Select staff picks, mostly from shoe brands like Brooks, New Balance, Hoka and On Running.
[6] [2] The company embraced the concept of overseas manufacturing and pioneered the idea of the comfort shoe. Revenue grew to almost $100 million in sales before acquisition by Reebok in 1986. [7] [8] [9] When his stockpile of 24 pairs of Rockports [7] [5] began to run out, Katz wondered where his next pairs of shoes would come from. [7]
Rockport sponsored walking clubs, events, films, medical research, and books about walking. [10] In 2013 Footwear Plus inducted the Rockport “ProWalker” into its Style Hall of Fame, noting that the shoe was introduced before “walking shoes” had even been established as a footwear category.
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"These Boots Are Made for Walkin' " is a hit song written by Lee Hazlewood and recorded by American singer Nancy Sinatra. It charted on January 22, 1966, [8] and reached No. 1 in the United States Billboard Hot 100 and in the UK Singles Chart.
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