Search results
Results from the WOW.Com Content Network
[citation needed] In the 20th century, well-known artists such as Salvador Dalí [3] and Andy Warhol [4] [5] created window displays. In the beginning of 21st century, visual merchandising was becoming a science. Currently, visual merchandising has become a major tool of business promotion which is widely used to attract customers and increase ...
This position requires well-developed quantitative skills, and natural ability to discover trends, meaning relationships and interrelationships among standard sales and stock figures. In the fashion industry, there are two different merchandising teams: the visual merchandising team, and the fashion merchandising team.
The role of a buyer is influenced by the type of retail and business. A buyer is required to possess visual creativity, analytical skills, negotiation skills, business acumen, and a keen awareness of fashion. Retail businesses are generally classified as manufacturers, wholesalers, and retailers.
The most common adult-oriented merchandising is that related to professional sports teams (and their players). [citation needed] A smaller niche in merchandising is the marketing of more adult-oriented products in connection with similarly adult-oriented films and TV shows. This is common especially with the science fiction and horror genres.
Window dressers are retail workers who arrange displays of goods in shop windows or within a shop itself. Such displays are themselves known as "window dressing".They may work for design companies contracted to work for clients or for department stores, independent retailers, airport or hotel shops.
Although the skills required are different, from a management viewpoint, sales is a part of marketing. [3] Sales often form a separate grouping in a corporate structure, employing separate specialist operatives known as salespersons (singular: salesperson). Selling is considered by many to be a sort of persuading "art".
Promotional models are required to be present at the venue as per the requirements of the marketing campaign, however brand ambassadors are most often referred to as the 'face of the brand' [citation needed]. Promotional models are most often found in trade shows exhibits (in some cases referred to as "booth babes"), conventions and in print ...
Brand recognition refers to how easily the consumers can associate a brand based on the company's logo, slogan, color scheme, or other visual element, without seeing the company's name. [46] Brand collaborations refer to the short-lived or ephemeral "partnerships between brands in which their images, legacies and values intertwine."