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Radio advertisement. In the United States, commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements. These advertisements are the result of a business or a service providing a valuable consideration, usually money, in exchange for the station airing their commercial or mentioning them ...
A radio, television commercial or underwriting spot spot advertising A commercial or commercials run in the middle of or between programs, sold separately from the program (as opposed to sponsors' messages). A station identification slide for WAKR-TV in Akron, Ohio (c. early 1980s). Station identification. Also top of the hour ID or TOH ID.
Procedure word. Procedure words (abbreviated to prowords) are words or phrases limited to radiotelephony procedure used to facilitate communication by conveying information in a condensed standard verbal format. [1] Prowords are voice versions of the much older procedural signs for Morse code which were first developed in the 1860s for Morse ...
Copy testing is a specialized field of marketing research, that determines an advertisement's effectiveness based on consumer responses, feedback, and behavior. Also known as pre-testing, it might address all media channels including television, print, radio, outdoor signage, internet, and social media. Automated Copy Testing is a specialized ...
Promotional recording. A promotional recording, promo, or plug copy is an audio or video recording distributed free, usually in order to promote a recording that is or soon will be commercially available. Promos are normally sent directly to broadcasters, such as music radio and television stations, and to tastemakers, such as DJs, music ...
Jelli is a San Mateo, California-based advertising technology firm, which develops solutions for the programmatic sale and airplay of radio advertising.. The company was originally established as a provider of interactive music programming for radio stations, in which listeners were able to upvote and downvote songs played by a particular station in real-time (with songs disliked by listeners ...
Aircheck. Aircheck is the radio industry term for a recording that has dual meanings: a demonstration to show off the talent of an announcer or programmer to a prospective employer, and an archival record of content broadcast over-the-air made for legal archiving purposes. With evolving technology, the term came to be applied in the television ...
The Radio Advertising Bureau (or RAB) is a membership organization for radio stations and others in the US radio industry dating back to 1950. Its original purpose was to highlight radio's importance in the wake of the rapid rise of television in the 1950s. In the mid-1960s, RAB partnered with the Clio Awards and created a category for best ...