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TAG Heuer S.A., founded Heuer AG [a] (/ ˌ t æ ɡ ˈ h ɔɪ. ər / TAG HOY-ər) is a Swiss luxury watchmaker.Founded in 1860 by Edouard Heuer in St-Imier, Switzerland, it was acquired by Techniques d'Avant Garde in 1985, which purchased a majority stake in the company, forming TAG Heuer. [1]
The Swatch Group Ltd is a Swiss manufacturer of watches and jewellery. The company was founded in 1983 by the merger of ASUAG and SSIH to move to manufacturing quartz-crystal watches to resolve the quartz crisis threatening the traditional Swiss watchmaking industry. [2][3][4] The Swatch Group is the largest watch company in the world and ...
Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. [1] Founded by Louis Brandt in La Chaux-de-Fonds in 1848, the company formerly operated as La Generale Watch Co. until incorporating the name Omega in 1903, becoming Louis Brandt et Frère-Omega Watch & Co. [2] [3] [4] In 1984, the company officially changed its name to Omega SA [5] and opened its museum in Biel/Bienne to ...
Calibre 11. The TAG Heuer Monaco, initially introduced by Heuer in 1969, is a line of automatic chronograph wristwatches created to commemorate the Monaco Grand Prix. Notable for its distinctive square case, the Monaco was among the first of its kind in this design, following Rolex's introduction of a square chronograph in 1940.
TAG Group combined the TAG and Heuer brands to create the TAG Heuer brand and also gave its newly acquired watchmaking subsidiary the combined TAG Heuer name. Under TAG Group's ownership, TAG Heuer modernised its product line and significantly increased worldwide sales. LVMH purchased the TAG Heuer subsidiary in 1999 for US$740 million. [2]
The first digital watch was the Pulsar, introduced by the Hamilton Watch Company in 1972. The "Pulsar" became a brand name, and would later be acquired by Seiko in 1978. In 1982, a Pulsar watch (NL C01) was released which could store 24 digits, likely making it the first watch with user-programmable memory, or the first "memorybank" watch.
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