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The Swedish retailer announced in a press release Monday that it will be launching “The Co-Worker Game,” a virtual recreation of the store that will be available on Roblox on June 24. Ikea is ...
IKEA has put a new spin on remote working, seeking 10 real-life staff to work in its Roblox virtual store that opens on June 24, and becoming the first brand to offer paid work on the platform, it ...
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The Co-Worker Game is an official IKEA virtual store that opened on June 24, 2024. It is notable for being the first time that paid work is offered through the platform, as ten players will be hired and paid as employees in the store. [121] [122] [123]
Free play with in-game currency and items that can be purchased from a shop or earned through gameplay Collect cheese playing as a mouse and take it back to the hole. 2D Active Travian: Travian Games GmbH 2004: Browser-based Historical strategy: Free to play with in-game currency and privileges that can be purchased from a shop
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[10] [11] The Swedish game studio The Gang was founded to create advergames on Roblox for brands. Companies have used Roblox for new marketing methods within advergames, such as Walmart, which has sold real products through the platform, and IKEA, which has hired employees for paid work in its virtual store The Co-Worker Game. [2] [12]
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