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As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, [ a ] or to reinforce and strengthen the audience's memory of a literary product .
In the production process of print advertisements, a slug or slug line, refers to the "name" of a particular advertisement. Advertisements usually have several markers, ad numbers or job numbers and slug lines. Usually the slug references the offer or headline and is used to differentiate between different ad runs.
The headline is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents.. The large type front page headline did not come into use until the late 19th century when increased competition between newspapers led to the use of attention-getting headlines.
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An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
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Kamala Harris’s team has provoked backlash for its practice of running Google ad campaigns featuring manipulated headlines from published news articles to make them appear more favorable to her ...
The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room directing a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it."