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Primary gain produces positive internal motivations. For example, a patient might feel guilty about being unable to perform some task. If a medical condition justifying an inability is present, it may lead to decreased psychological stress.
For example, looking at the table above, if something were to happen in the individual's marital life (an argument or the partner leaves or becomes pregnant or has an accident), the event can either increase or decrease how much weight the person gives to the elements in the balance sheet that refer to the relationship.
Drive reduction theory, developed by Clark Hull in 1943, is a major theory of motivation in the behaviorist learning theory tradition. [1] "Drive" is defined as motivation that arises due to a psychological or physiological need. [2] It works as an internal stimulus that motivates an individual to sate the drive. [3]
Maslow's hierarchy of needs is an idea in psychology proposed by American psychologist Abraham Maslow in his 1943 paper "A Theory of Human Motivation" in the journal Psychological Review. [1]
The Information-Motivation-Behavioral Skills (IMB) model is a theoretical framework developed by Jeffrey D. Fisher and William A. Fisher in 1992. [1] Initially designed to understand and promote HIV -preventive behaviors, the IMB model has since been applied to various health-related behaviors and interventions.
McGuire’s Psychological Motivations is a classification system that organizes theories of motives into 16 categories. The system helps marketers to isolate motives likely to be involved in various consumption situations.
While motivation can often be used as a tool to help predict behavior, it varies greatly among individuals and must often be combined with ability and environmental factors to actually influence behavior and performance. Results from a 2012 study, which examined age-related differences in work motivation, suggest a "shift in people's motives ...
In contrast, trying to trigger behavior change through something easy to do (high ability) may succeed even with average motivation. The Fogg Behavior Model (FBM) [12] is a design behavior change model introduced by BJ Fogg. This model posits that behavior is composed of three different factors: motivation, ability and a prompt. Under the FBM ...